The method of developing consumer-oriented products, their motives, needs and insights. Such a method always puts the audience's request in the center and only then its economic opportunities, product sales and communication opportunities.
Design thinking focuses on personal scenarios of actions and behavior, allowing you to immerse yourself in the audience's experience.
Naming a brand is creating a distinct, unique and memorable name for your brand or product. A thoughtfully selected name encapsulates a brand’s essence, its concept, and distinguishes it from competitors. It effectively communicates your brand’s values to the target audience.
Logo is a corporate symbol that provides visual brand identification. It serves as a symbol of recognition, aiding consumers in identifying the brand based on its appearance. Your logo acts as a visual representation of your brand, forming the cornerstone for further development of a corporate identity.
Corporate identity provides a structured portrayal of your brand’s visual elements. Key components encompass the logo, trademark, corporate color palette, and fonts. It assists the target audience in forming associations tied to the brand.
Brand identity is a collection of visual and non-visual elements that enable customers to distinguish your brand, understand its character and form initial impressions at a sensory level, such as through sight or touch. Brand identity aids in brand recognition and enriches communication with consumers.
A brand book is a comprehensive guide that outlines your brand’s values, mission, and positioning in a structured manner. It provides detailed instructions for both internal and external communications and establishes guidelines for the use of corporate identity elements. This brand book serves as a practical tool for company employees and contractors, including designers, marketers, PR specialists, and copywriters. It helps them gain a deeper understanding of your brand, facilitating quicker and more effective task resolution
Rebranding involves a modification of the key components of an existing brand identity. It serves to rejuvenate a business, redefine its goals, target a new audience, or facilitate entry into new markets. Company rebranding may encompass simple modifications to visual brand elements, such as the logo, corporate identity, and brand identity, or a more intricate and thorough reassessment of values, mission, core, and business objectives.