2019
Date
ZhRVZ
Client
Corporate identity
What we did

Branding and Design Solutions for Moscow Railway's Largest Rolling Stock Repair Factory

OBJECTIVE

The Zheleznogorsk Rolling Stock Repair Plant, entrusted with the maintenance of Moscow Railway’s entire fleet of freight trains, is a distinguished institution known for its readiness to embrace new challenges. In response to this demand for a fresh outlook, we undertook ‌crafting a new corporate identity and logo, both rooted in the plant’s name abbreviation, ZhRVZ. 

SOLUTION

We opted for succinct and direct designs, integrating distinctive elements that capture the essence of the company’s technological, dependable, and dynamic nature. The letterforms in the logo take inspiration from the contour of train carriages and railway tracks. In our corporate identity, we’ve embraced a color palette mirroring the emblematic hues of Zheleznogorsk city and the steel industry.