Private Label Branding for Ketchup Products in One of Russia's Largest Retail Chains

Our aim was to craft a new logo and packaging design concept for a line of ketchup products destined for sale in one of Russia’s leading supermarket chains. The primary goals were to reach the mass market and underscore product quality for consumers.

The packaging design combines vibrancy and functionality, featuring a prominent illustration that visually conveys the ketchup’s freshness to the buyer. The straightforward, font-based logo design ensures a clear brand identity without overwhelming the consumer.