2020
Date
Magnit
Client
What we did

Private Label Branding for the Wine Brand in the Magnit Store Chain

OBJECTIVE

Terra Slavia is the line of wine products available in one of the largest Russian grocery supermarket chains. They tasked us with naming the brand and developing the label design with potential scalability in mind. The primary creative aim was to show the quality of domestically produced alcohol to consumers.

SOLUTION

The Terra Slavia packaging design emphasizes simplicity and a homegrown aesthetic. The label artwork evokes associations with Russian traditions. The logo badge seamlessly adapts to different packaging styles.