2016
Date
Mir Invest
Client
Logo
What we did

Reinventing Reliability: A Rebranding Journey for a Trusted Financial Company

OBJECTIVE

Mir Invest, a company specializing in securities acquisitions from individuals, sought a fresh identity. Our mandate: to create a new logo and corporate identity that underscored associations with reliability, serenity, and optimism.

SOLUTION

The logo features the company’s initial letter, fashioned into a fortress to convey strength, confidence, reliability, and stability. Above the letter ‘M’, a flag reminiscent of a banknote represents finance, where customer shares transform smoothly into cash, like an unfolding flag. The logo’s simplicity and conciseness ensure effortless recognition across digital and print materials.