OBJECTIVE
Alex Paper, a youthful company specializing in wristwatches and other Tyvek-based products, tasked us with showcasing the brand’s distinctiveness and innovation. The goal was to establish effective communication with customers through the development of a new logo and corporate identity.
SOLUTION
The preferences of Alex Paper’s fashion-forward and modern-minded consumers influenced our approach. Using a broad sans-serif font complements the minimalist and distinctive logo. We chose the brand colors to symbolize the unique qualities of Tyvek. The intricate geometric pattern adds appeal to an audience seeking self-expression through stylish accessories and gadgets.
