Private Label Branding for Beer in the Magnit Store Chain

In packaging design development for the Wings of Liberty beer line, which is offered in one of Russia’s largest grocery supermarket chains, the primary aim was to establish an association with an American producer in consumers’ minds.

The branding design centers on a lively color palette, forming a dynamic amalgamation of colors that immediately seizes the buyer’s attention, with each hue clearly distinguishing a particular beer variety. The label illustration draws visual inspiration from American culture, evoking the symbolism of the Wild West and classic western movies.