OBJECTIVE
Taneri is a jewelry workshop specializing in crafting custom-made jewelry for women and girls. Our mission was to craft a new logo and corporate identity that would strategically position Taneri as a leading player in the fiercely competitive market.
SOLUTION
In the logo’s creation, we integrated the visual representation of a precious gemstone, underscoring Taneri’s uniqueness and the exceptional quality of their creations. The brand color palette, featuring the captivating blend of primary pink hues against a white backdrop, offered contrast to the new logo while accentuating its elegance and finesse.