Private Label Branding for Mayonnaise Line in a Prominent Russian Grocery Chain

Happy Family is the line of mayonnaise available in stores of a major Russian grocery chain. Our mission was to create a logo design and branding solutions that would make this mayonnaise truly stand out on the shelves, emphasizing its freshness and natural goodness, even amidst strong competition.

Our design strategy revolved around highlighting the product’s natural essence with a palette of rich, organic colors. The vibrant illustration on the packaging’s front captures attention, presenting an enticing serving suggestion and conveying the product’s eco-friendly appeal.