The Good Deeds Bank is the corporate volunteer club of Dixy, a well-known Russian supermarket chain. Initially founded by the company’s employees, it has since expanded to include volunteers from external organizations. These volunteers offer assistance to various causes, including orphanages, hospices, nursing homes, shelters for homeless animals, and support for large and low-income families. Our primary mission was to develop a corporate identity that would enhance the recognition of the Good Deeds Bank.
The logo incorporates key symbols: a helping hand, a bird, and a kind heart. These elements convey the club’s central message: the continuous accumulation of good deeds by its volunteers in the Good Deeds Bank. The warm orange color aligns with Dixy’s brand identity and represents positive energy, inspiring acts of kindness towards those in need.