Revitalizing Outerwear : New Logo and Corporate Identity

Revalu specializes in fashionable women’s outdoor clothing crafted from eco-friendly materials, positioning itself as an environmentally conscious company. Their target audience comprises optimistic women aged 25-35, who prioritize animal welfare and have a passion for fashion. Our mission was to establish effective communication with Revalu’s consumer base.

The new logo incorporates a needle and thread, symbolizing the outdoor clothing tailoring industry, with color accents to infuse a bold and positive vibe. One logo variation includes an image of cross-sectioned artificial fibers, emphasizing Revalu’s commitment to eco-friendliness.