The main myths about identity

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• develop packaging design from concept to preparation for shipment to production
• analyze competitors, references and ideas,
• briefings participate in brainstorms with the team
• visualize the product
• create Key Visuals and adapt KV to all intended media
• develop branding, logos, corporate identity elements, licensed guides and brandbooks
• create complex collages
• prepare retouching images and work with using shadows and light
• to make up design layouts
• to prepare layouts for printing

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During its existence, graphic design has come a long way and has evolved greatly. Now it is actively used in the creation of product, service, corporate, personal. In this regard, there are many myths about what the identity should be so that the product is recognized among the target audience and stands out from the competition. Unfortunately, both specialists and customers believe in them.

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