Private Label Branding for Cookies in a Major Russian Retail Chain

Our mission involved developing the naming, branding, and packaging concept for cookies available in one of Russia’s largest retail chains. The central objective of the packaging design development was to draw customers’ attention and offer comprehensive product information. 

The packaging design development showcases a dynamic composition, combining contrasting colors and a prominent logo, ensuring it stands out prominently on store shelves and captures attention. The vibrant illustration on the packaging’s front side delivers a clear and enticing representation of the product.