Корпоративный брендинг

Копилка добра

Создание логотипа и фирменного стиля
для корпоративного клуба волонтеров "Дикси"
Бесценно

Стоимость проекта
14 дней

Время проекта
4 человека

Работали над проектом
Task:
Develop a corporate identity, increase the visibility of the corporate volunteer club "Money Box of Good."

"Moneybox of Good" is a corporate club of volunteers of the company "Dixie", originally founded by the employees of the company. Currently, the club includes not only employees, but also third-party organizations, including the P & B Branding Agency. The activities of the volunteer club include helping orphanages, help in hospices, organizing entertainment programs in nursing homes, painting enclosures in shelters for homeless animals, and participating in the Food for Assistance campaign for collecting food aid for large and low-income families.

Solution:

A logo was developed that visually conveys the main message of the club - the constant replenishment of the "piggy bank" with good deeds. The warm orange colour is the corporate colour of Dixie, and it also charges with positive energy that inspires good deeds and help to those in need. The logo depicts the main symbols of good: a helping hand, a bird - a symbol of peace and soul and a good heart.
The logo itself consists of many parts, insisting that each of the club's volunteers invest their strengths and a part of themselves, thereby adding to the "box" of good deeds.
Паттерн показывает деятельность клуба волонтеров, который
включает в себя помощь детским домам, помощь в хосписах, организация развлекательных программ в домах престарелых,
покраска вольеров в приютах для бездомных животных, участие
в акции «Продукты в помощь» по сбору продуктовой помощи
для многодетных и малообеспеченных семей.
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